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Trustworthy Author Event w/Margot Bloomstein
May 21 @ 4:00 pm - 6:00 pmFree
Reading and Q&A with local author Margot Bloomstein, author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. In a time of gaslighting, cynicism, and declining confidence, Trustworthy addresses how consumer and civic brands can step into the void created by institutions—a problem described in Ethan Zuckerman’s recent Mistrust—to empower people and rebuild their confidence through design and content. It’s especially timely amid the changing landscape of business and shifting citizen expectations during the pandemic, when we’ve seen new norms evolve for communication around public health. With concrete examples from familiar brands, public health institutions, and government organizations, the book addresses the responsibility of business leaders to speak openly about their values, engage social issues, and educate their audiences with vulnerability and consistency.